Resources Library by ANA

Assessor

With 10 years of use and 500 applications, ASSESSOR has enriched its capabilities as a model structure, has incorporated quite a few decision aids and is delivering experience data base services. The model is a simultaneous system which structures...

Catalogue: Seminar 1983: New Product Development

Authors: Jacques Blanchard, Carlos Harding

October 2, 1983

Predicting the sales potential of new products

The paper reviews the applicability of the main market research methods which predict the sales potential of new products in fast-moving consumer goods markets. In particular, it examines a class of techniques - Simulated Test Markets - usage of...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: Simon Godfrey, Jon Wilkinson

June 15, 1983

New product sales forecasting recent bases model experiences in Europe and in the United States

This paper shows that a standardised concept/in-home use test, if properly designed, executed and interpreted, can provide a very accurate data base for forecasting new product sales volume and its sales components. To reduce the risk of introducing...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Authors: Lynn Y.S. Lin, Alain Pioche, Patrick G. M. Standen

Company: Burke, Inc.

June 15, 1982

Study of attitudes and motivation of staff, particularly those who come into direct contact with customers

As in any large company, whether it be a financial institution or a firm in another sector altogether, a number of questions and therefore sometimes subjective, preconceived ideas exist regarding the efficiency of the sales network. The sales force...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Geneviève van Kesteren

June 15, 1982

Information display boards (IDB)

Information Display methodology is a laboratory procedure which consists in presenting subjects with an array of product information and permitting them to acquire as much or as little information as they wish, before, arriving at a purchase decision...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Bernard Dubois

June 15, 1982

Study of attitudes and motivation of staff, particularly those who come into direct contact with customers (French)

As in any large company, whether it be a financial institution or a firm in another sector altogether, a number of questions and therefore sometimes subjective, preconceived ideas exist regarding the efficiency of the sales network. The sales force...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally

Author: Geneviève van Kesteren

June 15, 1982

New product buying behaviour

The purpose of this paper is to try to identify behavioural intentions to accept new products by buyers in intermediate organisations in the channel of distribution for grocery products. Four new products are offered using the technique of simulation...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: David A. Yorke

October 1, 1981

Panel prediction techniques

The paper discusses the reasons why Consumer Panels are among the research techniques considered to be likely to lead in terms of future growth in market research, notably in relation to specialist Panels, increased practical sophistication of data...

Catalogue: ESOMAR Congress 1980: Taking Stock

Authors: John Parfitt, Reg Clay

Company: Colgate-Palmolive

September 1, 1980

Test marketing and simulation

The key elements to measure in a test market are: - awareness; - penetration; - repeat buying rate; - distribution. The repeat buying rate being most essential: - Standard (full-size) test markets will survive, but in a different role. It will be an...

Catalogue: Seminar 1979: New Product Development

Author: J. Ben F. Morel

October 1, 1979